final images!!! i finally have my chosen images :)

the new plan!

the new plan is to make one big play block with all the shapes cut out like a childs toy block

MAKING BAGS?

i think these images would work well as designs to go onto bags so im gonna try it out just to see

playing with the merry go round images

After playing around with the images i came up with the above ideas, although i think they work quite well  i am still going to continue with the other shoots. I am going to use these images anyway in my work possibly in a magazine article and a few of the other images i am going to use on my blocks i realli like the ball pit images and also the one of two kids looking through the net.

photoshoot at merry go round in sittingbourne

 

I took these photographs to try and capyure colour and fun in the images, i took the photographs in a childrens park called merry go round, i took these to use on my acrylic blocks for Pauls topshop project. I thought this images worked well but peter said i need to add more life and so i am going to do a re shoot and do this in a park- fingures crossed it wont rain! i have arranged two shoots one on thursday and one on sunday so hopefully one will go as planned. I thought it would be nicer to add my own images to my work rather than looking up random images that i have found on the internet. 

phptoshoot for perfume add in the woods

ideas changing....

i decided that now i am not going to use red nose day i am simply going to launch my underwear shoot with the idea as using pencil cases and i will use on of the images in a magazine article.

I quite like this idea of having the pencil case actually shaped like pants....but i dont know how i could make this....may have to track down someone that can sew.
I would have my label in a heart shape on the zip

editing

These are the favourite images so far

photo shoot

today i did a photoshoot, these are some of the images i took.

writing the proposal

today i completed the proposal for my project:

Proposal for GDA practice two


For the Previous Project we were asked to complete a sub-brand for this I created a new children’s range for Top shop. I am very happy with the way my project progressed and the outcomes I achieved but I think there is a lot to improve on. In this proposal I will explain and show how I will improve my brand and make it more exciting, fun and relevant but still targeting the same audience. 


 Introduction

For the chosen brief I chose the question ‘Branding’ For this I created a sub-brand the clothing company ‘Topshop’.

In the fashion industry there is a high demand for children’s clothing. Although there are many clothing brands especially created and designed for children such as mother care. There aren’t many clothing shops that are designed for the younger generation that create clothes for children. I think this is an audience that needs to be targeted more especially as so many young girls are having children at such a young age. I want to create a sub-brand that not only has stylish, fashionable children’s clothes, that’s also cheap and affordable. Topshop is well known for its student discount and various offers and sale bargains. Therefore I decided this brad would best suit my audience. For the previous project I created the logo for this audience and I think it worked really well and so I am going to keep this the same. I am however going to make a few changes to the logo itself, I am going to make the colours brighter and more vibrant and consider using different ways to show my logo like making the imagery larger. This is to target my chosen audience more effectively. 

I am going to look into my logo more, focussing on making it more attractive to children and parents. I am going to make it more fun and more exciting to look at. When I first created the logo I was looking at the way Top shop already advertises and at existing logos, I think this is where I went wrong as my brand is a sub-brand. I need to re-create Top shop’s image and create something new, bold and exciting, different from all their other designs. As my design is for children’s clothes I am going to experiment with more exciting things for this project such as balloons, ball pits, slides, swings, sweets and all other things that children love.
As well as doing fun, exciting photo shoots I am also going to do still photos of kids just posing in the photographs so the audience can get a clear view of the logo on the
t-shirts.

The problem I will solve

The problem that I feel Topshop faces at the moment is that they don’t cater for young children and young mums. Their brand is very stiff and professional, its very blackand white and trendy. After looking at all their advertising, articles and looking around their stores iv noticed that it all looks the same and that they only have one particular model that they use for all their shoots (Kate Moss) although she is very beautifull she, like the brand is very plain and predictable.

Therefore I want to bend the rules and break the predictable, plain, trendy image that Topshop have tried so hard to maintain. I think they need a fresh new look, a fresh new image.

In my opinion Topshop stores always look dull and wintery so I think this new children’s range will create a brand new audience, a brand new look that makes people want to go to the store to see it.

The one thing I love about Topshop is the way they dress their windows, these always look fabulous however they never continue this look instore. Instore is always very tidy and plain, alike their image. My final product that I create will be used in Topshop stores to make their interior look as exciting and fresh as the exterior of the store. It will also attract customers and children to the new children’s section of the store.

I also think another problem that Topshop has is their packaging, alike the logo it is very clean, very tidy whereas I am going to make it shout. I am going to design beautifull colourfull bags that shout out excitement. The idea of these will be to make customers turn and look at the bags when they see customers walking past with them, raising awareness of the new range and making new customers come to the store and old customers to return.

The outcome I want to achieve

I am first going to print my t shirts with my logo on, I am then going to get children to pose in the t shirts in exciting places such as parks and amusement places such as arcades and a particular place called ‘merry go round’ here they have a ball pit, slides and all kinds of fun, colourful things. I am also going to buy lots of colourful sweets and get them posing with big lollies and sweeties. I think this is going to work really well. However due to working with children things don’t always go to plan so I am going to take loads of extra shots just in case and maybe even take some in their bedroom with all their toys etc.


Once I have completed the photo shoot I am going to print the photos big and then either incorporate them into a window display or create some large building blocks made out of Perspex and play around with the idea of incorporating images onto children’s toys. I think this could be quite an exciting thing to do. I will then put light inside the boxes of shining on the boxes to make it look even more playful and exciting.



Research

I am going to look at the following books: Los Logos by Klanten R published by Die Gestalten Verland in 2004 and in 2006. I am also going to look at and buy the book ‘Advertising’ (New Techniques for visual seduction’ which is published by Thames and Hudson. I am going to visit many bookstores and look at different books and journals and magazines. I am also going to look at books that show visual display and research into visual merchandising such as ‘visual merchandising: window dressing and indoor displays for retail by Tony Morgan’ and also ‘window display: new visual merchandising by tony Morgan’ I have already ordered these books ready to use for this project.

I am also going to set up a blog, I will write on this everyday I do something new to the project, I will add pictures, internet links, photographs and all details of my progression throughout the project. I will use this blog to help keep me organised too so that I can keep track of my progression and of my ideas expanding.

I am going to look at different websites and blogs and keep my research broad.
For my final outcome I want to create a series of children’s blocks made from Perspex and covered in pictures and colour. I want my final piece to be exciting and interesting to look at. Although I think this will be tricky and a lot of work it will be worth it in the end, as it will look stunning.


Conclusion

In conclusion, I am going to create a brand new image for my brand but stick to the same audience, the same logo and aim to achieve the same successful outcomes. I am just going to expand on what I have already created. I am going to create something interactive and eye catching, something sophisticated but also fun and childish

thinking about red nose day

'Shah Perdue <3 sponsors red nose day '

The magazine spread shall contain a lot of information about red nose day. heres some examples of facts i might include:

Above is a storey about what Red Nose day does and an example of someone that red nose day has helped. I think this would be a good thing to put in the article as it will make it seem closer to home and touch peoples hearts.

Include ways in which children can raise money for the charity, create a fun exciting list of things they could do.

Show examples of what other people have raised and how it has helped people. I will include pictures of kids laughing and having fun. Although its a girls underwear i am going to have boys in this shoot to give the shoot more variety and get people more involved.

I was also thinking that i could write in the magazine that for every pound that is spent 10p will go to Red nose day untill (whatever date it ends)

I will also run a compertition on the page. Maybee a colouring compertition or for kids to write in to the magazine with their ideas about how they are going to raise money,  the purpose of this will be to see how much the advert has helped and how many people have read it. I will also ask them to attach their address, email and phone number so that Shah Perdue can conract them about any future events and offers.

Fashion Photoshoot

Today i did a photoshoot for my friend that goes  to UCCA in Rochester and studies Fashion Promotion these are some of the photographs i took:

Although these images have nothing to do with my project they are inspiring and will help me come up with new interesting quirky ideas.

looking at magazine articles

For Peters project i am going to complete the photoshoot and then use the photos tocreate a newspaper article. I am thinking of basing it on an event like red nose day or children in need.

The photos above are some good examples of fun loving pix for red nose day, these are the types of pix i am going to try and bring into my work but still keep in cool and trendy. this would just be for the magazine not for the packaging.

 Above is the type of amgazine article that im going to create.

day four

I am going to design some packaging for peters project so i have researched into different ways i can package it and these are some ideas i found:

All of these examples of packaging would work well in my project, i think this because it looks trendy and young kids would want to buy it.