General work skills ( c)

Speed skills

Speed is very important when working for clients, when working to deadlines speed is time and time is money! The more work you do the more money you make.
A good way to keep your Speed Skills at a good pace is to remain organised at all times and always make sure you know what you re doing, study the brief thoroughly.

Marketing

‘Marketing controls a design because marketing is about strategy and planning, and design is about intuition. Clients are happy to pay for strategy but less keen to pay for institution.’ This quote was taken from the book graphic design: A users manual. Marketing is important to all buisness’ because it helps to improve customer awareness and advertise the company which makes money and improves client database.

Copywriting

Definition: Copywriting is the use of words to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as advertisements for print, television, radio or other media). The word copywriting is regularly used as a noun or gerund. The author of newspaper or magazine copy, for example, is generally called a reporter or writer.

Peter has taught us that copwriting is the text that is used along side an image. As a copywriter your job would be to add text to a document.

Art Direction

Definition: Art directors in publishing typically work with the publications editors. Together, they work on a concept for sections and pages of a publication. Individually, the art director is mostly responsible for the visual look and feel of the publication, and the editor has ultimate responsibility for the publication's verbal and textual content.

‘Some of the most important figures in graphic Design and advertising have called themselves art directors- Gerge Lois, Alexey Brodvitch….’ This quote was found in the book ‘Graphic Design- a users manual’
This book explains that a good art director always knows what the final direction of the project will be and what they want to achieve for the final outcome. They will also allow the people working with them to contribute to this journey.

Typography and Grids

Typography- the arrangement of font/of text. Looking at readability and legibility and the way the type is arranged. Typography is important in graphic design because the arrangement of text can create different messages. If the typography isn’t good then the words will be hard to read and so the message will be unclear. In Graphic Design Typography is also used as imagery and to make the text look interesting. Sometimes Graphic Design is all about the font and the font takes over the images.

Grids

‘Grids were like the weather, they would always be there-how else would you organise text and images on a page?’  this quote was taken from the book ‘Graphic Design a users manual’  this quote I feel is no longer true, in today’s graphical world people break the rules of typography everyday. Today Graphic Designers often explore the page, using empty/ white space and testing the limits. I think this has changed for the better and that Graphic Designers should push their  designs to the limit and explore new ways of presenting typography.