looking at magazine articles

For Peters project i am going to complete the photoshoot and then use the photos tocreate a newspaper article. I am thinking of basing it on an event like red nose day or children in need.

The photos above are some good examples of fun loving pix for red nose day, these are the types of pix i am going to try and bring into my work but still keep in cool and trendy. this would just be for the magazine not for the packaging.

 Above is the type of amgazine article that im going to create.

day four

I am going to design some packaging for peters project so i have researched into different ways i can package it and these are some ideas i found:

All of these examples of packaging would work well in my project, i think this because it looks trendy and young kids would want to buy it.

planning the photoshoot

I have decided to plan my photoshoot so iv got plenty of time to get organised. I am going to do two shoots. One for pauls project and one for Peters project.

Pauls project:
I am going to print my logo onto plain t-shirts and bags and take photographs of kids wearong them in parks and gardens, i will do one boy and one girl together. I looked at Gap's website for inspiration:

I think these pictures are really good, they look effective and they are young and trendy looking. These photographs have also inspired me for Peters project. I have made a date for this shoot.....22nd of November so thats in two mondays time!! by then i need to:

-get t shirts printed
-get bags printed
- select a location

For Peters project i am going to take photographs of young girls playing and doing home work in their school uniform and getting dressed up to go out etc, i have arranged this shoot for sunday the 14th, this will give me plenty of time to get the final presentation sorted and give me plenty of time to sort out Pauls work.

underwear shoot



I took these photographs in responce to the brief however they dont give out the correct message, i want to create a message that relates to young girls rather than older teenagers.



Day two

Today i began looking at different ways i can present my logo, I am beginning to think about visual display...maybee creating a window display to advertise my TOPSHOP brand. For this i researched into other window displays. Heres some nice examples i looked at:

All of these window displays are very influential and all ideas i may take into my final. I quite like the idea of using sweets and toys to create a window display.

First day of the project

Today we were given our new brief:  Professional Practice. For this brief we are required to continue with the previous branding brief and develop it.

For my previous project i re branded TOPSHOP and created a new childrens range. This was created to create a larger target audience for TOPSHOP and to enable young mums to dress their children cool and trendy. I am going to design a magazine article for this project and i am going to make bags and t shirts and photograph children wearing the t shirts and holding the bags. This photoshoot will take place in parks/gardens they will be playfull images of a girl and boy.

This image is the origional logo:

I would like to edit the spacing between the letters too as i think they are a bit too close together. This is an example of the origional logo found on www.topshop.com:

I do think my logo is simular to this TOPSHOP logo but the letter I is also quite a lot thicker than the rest of my letters. I am very happy with the font tho as i think this works really well.

TOPSHOP's website and posters (advertising is very plain and simple so i am going to keep my bags plain and simple too so they look fashionable and up to date and modern. This is some examples of the TOPSHOP website:

From this image you can see how plain and sophisticated their adds are.

TOPSHOP make their website exciting and interesting, its like a burst of information and fashion all squeezed into one page.

Aswell as doing this project we have been told to create two communication chanels using our previously created logo:

For this project i am going to do a photoshoot of young girls and make a fun advertisment that isnt provocative or sleezy.